The SEO consultant invoice is issued by a specialist that implements optimizations to a website that allow it to rank higher in search results on Google, Yahoo, and Bing. An SEO consultant commonly bills their client by the hour or on a per-project basis.
Table of Contents
- What is SEO?
- How to Do SEO
- SEO Consultant Salary & Hourly Pay ($/hr)
SEO (Search Engine Optimization) is the process of making improvements to a website’s ability to rank high when users search for specific keywords. Keywords are searched many times over, and consultants track keywords to get a sense of users’ inquiries. In fact, anyone can view the popularity of a keyword by using Google’s free service called Google Ads Keyword Planner or by using a popular and effective paid service called SemRush.com. But keywords are only a piece of overall SEO—other elements that amount to an optimized website are user-friendliness (exceptional design and URL structure), great content (original writing and images), and how well it caters to a niche. SEO consultants review all of these matters to improve a website, and they keep a close eye on Google. Because Google is the world’s top search engine, SEO standards are held to the ever-changing algorithms that Google rolls out every year. It’s an SEO consultant’s job to know exactly what Google is doing at every move. Changes are also announced publicly via the Google Webmasters Twitter feed.
Essentially, a client pays an SEO consultant so that they do not have to continually pay for ads to get to the top of a search engine’s results. SEO consultants work to improve organic search rankings, which helps boost a website’s placement.
For anyone starting a website, it may be a good idea to try some aspects of SEO on your own. If you choose to hire an SEO consultant, a good test of their capabilities is whether they appear in your search results on Google. A good SEO consultant will know how to do the following:
Search engines mark domain names as a high priority when indexing a site into its search results. If a website is trying to rank for the keyword “SEO,” it would be a good idea to have the keyword “SEO” in the domain name—for example, www.seo(your company name or location).com. Domains can be bought with a domain registrar such as Godaddy.com. Have your SEO consultant provide you with a list of possible domain names for your niche.
If you do plan on hiring an SEO consultant, it’s best to do so before you build your website as they can make important suggestions as to how to structure your website. Page titles and URLs should contain targeted keywords you are trying to rank for, and they should not display random numbers or words. If your website uses WordPress, there is a popular plugin called Yoast SEO that checks your content and provides suggestions for improvement.
Good SEO consultants know that the more a user engages with a website, the better it will rank. But the only way that a user will engage with a website is if it has quality content (writing, images, or videos). Consultants can help find skilled writers to write compelling copy and blog posts for your website. Moreover, they optimize videos and images (file size reduction) so that they do not slow your website’s performance (speed).
In order to notify Google and other search engines that your website exists on the internet, your SEO consultant will need to create an XML sitemap—which creates a list of all your website’s pages—and submit it to Google. Then, in order to track users and see how they are interacting with your website, your SEO consultant will need to set up an account on Google Analytics and install it on your website.