Photoshoot Estimate Template

A photoshoot estimate communicates the projected price a client will pay for a photo shoot. Photoshoot estimates are used by photographers, producers, marketing and advertising professionals, and more. Creating an estimate involves deciding on a scope of work, tallying up all of the material and labor costs associated with the project, and adding a reasonable profit margin. Estimates are not binding, but providing accurate estimates generally helps retain business and earn new clients.

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What to Include in a Photoshoot Estimate

Estimates traditionally begin with general information that identifies the individual or company providing the goods or services and the client paying for them. The following sections usually appear afterward, but not necessarily in this sequence.

Scope of Work

Photoshoots can vary greatly in purpose and thus, in expense. Depending primarily on the type and quantity of shots required, a photoshoot can take days to set up and yield just a few shots while others can take minimal time to set up and may produce many usable photographs. Whether it takes place in a studio under very controlled circumstances or in remote locations where everything is more difficult, each photoshoot will be unique and present its own set of challenges. With photoshoots specifically, the scope of work will likely be based on a shot list and a budget. The two are quite often presented in tandem. With this information, details can be worked out in terms of what will be required to get those shots and how much it will cost. Oftentimes, a budget will dictate many aspects of a photoshoot. It may be necessary to spend some time working with a client before the shot/budget balance is reached and the scope of work is truly understood.

Payment Terms

Photographers and assistants are typically paid after the work is complete. However, this may differ on a case-by-case basis. Payment terms should be clearly defined in an estimate.

Common Photoshoot Estimate Issues

Because each photoshoot will present its own set of challenges, here are a couple of things to remember:

Working With Children and Animals

Every photographer that has worked with children and animals knows that special care needs to be taken. The extra time required and rules that regulate working times could extend a photoshoot unexpectedly. Take this into account when creating an estimate.

Remote Locations

Remote locations are another thing to be aware of when creating an estimate. Additional equipment and support staff may be necessary to make the shoot a success.

Prep Days

Depending upon the size of the shoot, prep days may be necessary. A well-budgeted shoot will include time for the crew to set up and tear down. After all, rented equipment must be returned.

How to Use the Photoshoot Estimate Template

Using the photoshoot estimate template is simple: download and fill it out, or use our free estimate generator.