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Cookie Preferences

Last Updated:

Effective Date: September 2025

RocketRent Cookie Policy

RocketRent, Inc. (“RocketRent,” “RR,” “we,” “us,” or “our”) uses cookies and similar technologies on rocketrent.com, our subdomains, and our mobile applications (collectively, the “Services”). This Cookie Policy explains what these technologies are, why we use them, and the choices you have.

If you do not agree with our use of cookies and similar technologies as described here, you may adjust your settings using our Cookie Preferences tool and/or your browser or device settings. Some cookies are required for the Services to function.

1) What are cookies and similar technologies?

  • Cookies are small text files placed on your device by a website. They can be first‑party (set by RocketRent) or third‑party (set by others, such as analytics or advertising partners). Cookies may be session‑based (expire when you close your browser) or persistent (remain until they expire or are deleted). 
  • Local storage & session storage allow a website to store data locally in your browser. 
  • Pixels/web beacons are tiny images or snippets of code that track when a page or email has been viewed or an action has been taken. 
  • SDKs (software development kits) are libraries within our mobile apps that can collect similar information to cookies. 

2) Why do we use these technologies?

We use cookies and similar technologies for the following purposes:

  1. Essential – to sign you in, secure your account, prevent fraud, remember your cookie choices, enable core features (e.g., checkout/payment, document e‑sign flows), and load page resources. These cannot be disabled via our banner. 
  2. Functional – to remember your preferences (e.g., language, time zone, accessibility settings), enhance features (e.g., saved forms), and customize content. 
  3. Analytics – to understand how the Services are used, diagnose issues, and improve performance and features. 
  4. Advertising/Retargeting – to deliver and measure ads, build audiences, and limit ad frequency on our sites and others. Where required, we obtain your consent and offer opt‑outs. 
  5. Communications & Support – to provide chat/support tools, measure email effectiveness (pixels), and enable push notifications. 

3) The information we collect via cookies

Depending on the category, cookies and similar technologies may collect: device and browser type, operating system, IP address and approximate location, unique identifiers, page views and navigation paths, session timestamps, referring/exit pages, interactions (e.g., clicks, scrolls), and error/diagnostics data. Our Privacy Policy describes how we process personal information more broadly.

4) Your choices

Use our Cookie Preferences tool to opt in/out of non‑essential categories at any time: rocketrent.com/cookie-preferences (link will open the banner). Your selections apply to the device/browser you used when making them.

B. Global Privacy Control (GPC) & “Do Not Sell or Share”

If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of “sales” or “sharing” for cross‑context behavioral advertising in jurisdictions where such recognition is required. You can also use our Do Not Sell or Share My Personal Information link: https://rocketrent.com/policies/do-not-sell

C. Browser and device controls

Most browsers let you block or delete cookies. Instructions can typically be found in the browser’s Help menu. Blocking essential cookies may break site functionality. On mobile, you can reset advertising identifiers and manage permissions in device settings.

D. Industry opt‑outs (ads)

You can opt out of interest‑based advertising from many companies via: Digital Advertising Alliance (DAA), Network Advertising Initiative (NAI), and (for the EU/UK) the EDAA’s YourOnlineChoices. These tools are browser‑specific and do not block all ads.

Where the GDPR/UK GDPR applies, our legal basis for essential cookies is legitimate interests (to provide a secure, working service). For non‑essential cookies (e.g., analytics, advertising), we rely on your consent obtained through our cookie banner. You can withdraw or modify consent at any time using the Cookie Preferences tool.

6) Categories of cookies we use

Note: The specific tools/providers may vary by product area and over time. The examples below are illustrative; see the Cookie List at the end of this Policy and your Cookie Preferences center for the current set.

A. Essential

Authentication/session tokens, load‑balancing and CDN cookies, security and fraud prevention, payment checkout cookies (e.g., Stripe), consent‑management cookies that store your selections.

B. Functional

Preference cookies (language, time zone), saved form states, accessibility settings, feature toggles.

C. Analytics

Product analytics, performance monitoring, A/B testing.

D. Advertising & Retargeting

Ad pixels, audience building, conversion measurement, frequency capping, and suppression of ads to existing customers.

E. Communications & Support

In‑app chat/support widgets, email measurement pixels, push notification tokens.

7) Mobile SDKs

If you use our mobile apps, we may include SDKs that perform similar functions to cookies (e.g., analytics, crash reporting, push notifications, payments). You can manage certain permissions in your device settings (e.g., notifications, location, photos/camera for document uploads). Some SDK data is controlled by the provider; see their privacy policies for details.

8) Retention

Cookie durations vary by purpose. Session cookies expire when you close your browser. Persistent cookies typically last between 1 day and 24 months, unless you delete them earlier or choose shorter lifetimes in your browser. Where possible, we set shorter durations for advertising identifiers and rotate them regularly.

9) Third‑party cookies and data transfers

Some cookies are set by third parties who provide services to us (e.g., analytics, ads, payments, support, content delivery). These third parties may process data in the United States or other countries. For EEA/UK users, when personal data are transferred outside your region, we use appropriate safeguards (e.g., Standard Contractual Clauses (SCCs)) as described in our Privacy Policy.

We may update this Cookie Policy to reflect changes in our practices or legal requirements. If changes are material, we will provide additional notice. The “Last updated” date above will be revised when changes take effect.

11) Contact us

RocketRent, Inc.







 Attn: Privacy Team







 1712 Pioneer Ave, Suite 500







 Cheyenne, WY 82001







 Email: privacy@rocketrent.com

This section lists typical cookies and SDKs used by RocketRent by category. Your experience may differ depending on geography, product configuration, and your choices. Update this table as your stack is finalized.

Category Name / Key Provider Purpose Typical Retention
Essential rr_session, rr_auth RocketRent Sign‑in state, session integrity Session / up to 24h
Essential cookie_preferences RocketRent Stores your cookie banner selections 6–12 months
Essential Stripe checkout cookies (e.g., __stripe_mid, __stripe_sid) Stripe Payment checkout, fraud prevention 1 year / 30 min (typical)
Essential CDN/load balancer (e.g., __cf_bm) Cloud/Edge provider Bot mitigation, traffic routing Up to 30 min
Functional rr_locale, rr_timezone RocketRent Remember language and time zone 12 months
Analytics App analytics identifiers (e.g., _ga, _gid if GA4 enabled) Analytics provider Usage analytics, performance 24 months / 24 hours
Advertising Ad pixel IDs (e.g., fbp, fbc, gcl_au) Ad platforms Conversion measurement, retargeting 90 days–24 months
Support Chat widget cookie(s) Support tool Customer support, session continuity Session–12 months
Mobile SDKs Push token / install ID Mobile OS / SDK Deliver push notifications Until app uninstall / token rotation

Placeholders: Replace with your actual providers. If you enable GA4, Segment, Mixpanel, HubSpot, Hotjar, or others, add them here with exact cookie/SDK names and durations.

13) U.S. State privacy disclosures

For residents of states with privacy laws (e.g., California, Colorado, Connecticut, Utah, Virginia), you may have the right to opt out of sales or sharing of personal information for cross‑context behavioral advertising. You can exercise these rights via our Do Not Sell or Share My Personal Information link, through the Cookie Preferences tool, or by sending a browser‑level GPC signal (which we honor where required). See our Privacy Policy for additional rights and how to submit requests.