A public relations consultant invoice is a form requesting payment for services provided by a PR firm or PR consultant. This invoice can include services such as media relations, customer service, social media, marketing communications, and any other service falling under the public relations umbrella.
Publis relations is a mixture of indirect advertising and strategic marketing. It’s the ability to cast a good reputation on a person or a company in a naturally authentic way, without making the intended target (audience) feel like a commodity.
A public relations consultant will fall under one of the following categories:
Public relations works to enhance the public’s perception of certain people or companies. They also work to prevent negative stories or information from leaking to the public. For example, when watching the NBA on television, it’s common to see commercials of NBA players serving the NBA’s charity organization, called NBA Cares. In these commercials, players can be seen interacting with underprivileged children. This is a strategy developed by a public relations consultant to evoke that the NBA is more than just about playing basketball.
In June of 2019, David Ortiz was shot in the Dominican Republic. His previous employer, the Boston Red Sox, took immediate action and sent a medically-equipped private jet to escort him to Massachusetts General Hospital for further care. As a result, nearly every major news outlet mentioned what the Red Sox did, propagating the impression that they are loyal and care for their players (past and present)—a great example of indirect advertising.
The following rates are based on the median percentile of individuals working in the public relations industry.
- Salary: $60,000 /yr
- Hourly Rate: $28.85 /hr