A web design invoice is a digital or printed document sent by a web designer to an individual or company that requested their services. The invoice creates an obligation on behalf of the client to pay for the completed design services and can include terms that require the client to pay in seven (7) days, twenty-one (21) days, or another timeframe of their choosing.
Web designers are a vital component of the website building process, typically working on the front-end of sites where they create designs that are equally appealing and functional. Web designers work closely with their clients to implement their needs and requests while simultaneously offering any recommendations they believe would better suit the project. Regular duties of web designers include:
- Designing navigational elements;
- Using HTML & CSS coding to design the layout and color schemes of sites;
- Updating the website as required;
- Creating site back-ups; and
- Troubleshooting design coding problems
Web designers can be self-taught freelancers so long they have a working understanding of HTML, other coding languages, and the basics of web design. However, designers usually undergo formal education by seeking either an associate’s or bachelor’s degree. Often, earning an associate’s degree combined a significant amount of work experience is acceptable for finding and sustaining clients, although bachelor’s programs are increasing in popularity due to competitiveness in the field.
Because of the online focus of web design, many universities and colleges offer programs partially or completely online. Four (4) year college majors applicable for web design include Web Development, Graphic Design, Information Technology, and many others in the computer and business technology fields.
In the freelance world, there are no set prices for web design; it comes down to 1) the confidence in the freelancer in that their services are worth “x’ amount of money, 2) their experience and education, 3) the quality of the work in their portfolio, and 4) the scale of the project on which they are working. To determine the hourly rate to charge for freelance web design, it’s important to both research the rates set by comparable designers as well as construct a detailed budget that contains a total monthly and yearly cost of living. Then, tack on an amount that would cover additional expenses and savings goals, estimate the number of hours that will be worked in a year, and divide the preferred salary by the total planned work hours.
Web designers can work as freelancers or as an employee for an established company. When freelancing, charges are typically on an hourly basis, with their rate dependent on their experience and specialties.