A web design invoice is a digital or printed document sent by a web designer to an individual or company that requested their services. The invoice creates an obligation on behalf of the client to pay for the completed design services that were rendered, and can include terms that require the client to pay in seven (7) days, twenty-one (21) days, or another timeframe of their choosing. Web designers can work as freelancers or as an employee for an established company; when freelancing, they typically charge their services on an hourly basis, with their hourly rate being dependent on their experience and specialties.
What do Web Designers do?
Web designers are a vital component to the website building process, typically working on the front-end of sites where they design them to be both visually appealing and equally functional. Web designers work closely with their clients to implement their needs and requests, while simultaneously offering any recommendations they believe would suit the situation better. The duties web designers are responsible for completing on a regular basis include:
- Designing navigational elements
- Using HTML & CSS coding to design the layout and color schemes of sites
- Updating the website as required
- Creating site back-ups
- Troubleshooting design coding problems
Web designers can be either self-taught freelancers, so long they have a working understanding of HTML and other coding languages as well as the basics of web design, or they can be formally educated through a college program, where associate and bachelor degree programs can be found. Often, earning an associates degree alongside a significant amount of work experience is acceptable for finding and sustaining clients, although bachelors programs are increasing in popularity due to students wanting to stay competitive in the field.
Due to the online-focus of web design, many universities and colleges offer programs partially or completely online. Four (4) year college majors applicable for web design include Web Development, Graphic Design, Information Technology, and many others in the computer and business-technology fields.
How much to Charge for Web Design
In the freelance world, there are no set prices for web design (and really any other freelance job); it comes down to 1) the confidence in the freelancer in that their services are worth “x’ amount of money, 2) the amount of experience and education on their resume, 3) the quality of the work in their portfolio, and 4) the scale of the project they are working on. To determine the hourly rate that should be charged for freelance web design, it’s important to both research the rates set by comparable designers as well as construct a detailed budget that contains total monthly and yearly costs. Once determining a salary that will cover the total estimated costs, add on an amount that would provide for adequate saving, estimate the number of hours that will be worked in a year, and divide the preferred salary by the total planned work hours.
Web Designer Salary & Hourly Rate ($/hr)
Salary: $57,470/yr (source: glassdoor)
Hourly rate: $19.82/hr (source: PayScale)