Logo Design Invoice Template

How to Invoice for Logo Design

Invoices for logo design services typically include the name and contact information of the designer or design firm, as well as the name and contact information of the client. Logo design invoices also usually include a description of the services rendered, the date the services were provided, and the total cost of the project. In some cases, logo design invoices may also include a breakdown of the individual costs associated with the project, such as the cost of the initial consultation, the cost of any revisions, and the cost of the final design. Logo design invoices are typically issued after the completion of the project, but in some cases, they may be issued in installments, with the final payment due upon completion of the project.

What is Logo Design?

Graphic designers, or individuals who are skilled at using digital tools to create visually appealing imagery, can charge more for logo design than for other design services because a logo is a significant part of a company’s branding strategy. A logo, by definition, identifies a business. For the company’s lifetime (or until the company undergoes a rebrand), the logo will be its public-facing image. It is the foundation of a brand’s identity and becomes the visual means by which a target market recognizes a company.

Logo Design Pricing

The cost of a logo can range from a few dollars to thousands (and even tens of thousands) of dollars. The final price tag rests on a wide range of factors, including but not limited to the budget of the client, the amount of time the designer is allotted for the project, the experience of the designer, the breadth of the service and research requested, the reputation of the designer, and the number of revisions that occurred. According to 99designs, the three (4) common types of pricing tiers are as follows:

• $10 – $50
  • Who’s doing the design: Logo maker
  • Quality: Basic + generic; quick turnaround
• $250 – $800
  • Type of Designer: Freelance designer w/ minimum experience
  • Quality: Medium quality; small design portfolio
• $800 – $2500
  • Type of Designer: Freelance designer
  • Quality: Professional quality & advice
• $2500 +
  • Type of Designer: Design agency
  • Quality: High quality; multiple designs and revisions

Logo Design Programs & Tools

• Adobe Illustrator – $20.99/month
• Photoshop – $20.99/month
• CorelDRAW – $635 one-time purchase
• Designer – $9.99/month
• Affinity Designer – $49.99 one-time purchase

Logo (Graphic) Designer Salary & Hourly Rate ($/hr)

Salary: $59,970/yr Hourly Rate: $28.83/hr (Source: United States Bureau of Labor Statistics – Graphic Designers)

What to Include in a Logo Design Invoice

It’s important to create a clear, concise invoice in order to avoid issues with customers and get paid on time. Here’s a list of the elements to include in an invoice:

• Graphic designer’s name and contact information
• Designer’s logo/branding
• Client’s name and contact information
• Date
• Invoice number
• Description of service rendered
• Price of service rendered
• Total amount owing
• Payment terms (e.g. PayPal, credit card, payment via app)
• Due date of payment

Logo Design Invoice FAQ

How often should I send invoices?

If you are running a small business, it is probably best to send invoices on a monthly basis. This will give you time to complete the logo design work and then send out the invoice at the end of the month. This will also help to keep your accounting records in order.

What are typical payment terms for logo design invoices?

Common payment terms for design services are 50% upfront and 50% upon completion. Some designers may require 100% upfront payment before starting work on a project.

How many rounds of revisions should my fee include?

Many graphic designers include one to three rounds of revisions. It’s important to cap the number of revisions and to do it in writing (whether in a proposal or email) if you don’t want to be at the client’s beck and call for months on end.